“Award-Winning Customer Service Training Trusted by a Fortune 500 Company”
Joseph Brooks is a highly dynamic speaker, an experienced and skilled trainer, as well as an award-winning innovator
in his field. His impactful and well-designed customer training program, “Member/Customer Sensitivity Training,” effectively educates businesses and organizations on the critical importance of customer retention. This program emphasizes how maintaining strong customer relationships is directly connected to long-term business sustainability and drives increased profitability over time.
Joseph was honored with an invitation to share his inspiring story with a prestigious, 100-year-old Fortune 500 financial services giant. In this setting, he challenged employees, executive teams, and board members to embrace a clear and compelling “must” — a deep purpose behind what they do and a strong understanding of whom they serve. Following his powerful presentation, his training program underwent thorough review, vetting, and was ultimately adopted by the company. This milestone validated the program’s credibility and significant value, earning Joseph a distinguished Innovator’s Award.
His unparalleled message is delivered with authenticity and a genuine sense of hope — qualities the world urgently needs today. Born out of personal adversity, Joseph empowers audiences to cultivate resilience, achieve success, and sustain growth over the long term. Don’t miss the opportunity to bring his transformative message to your team — book him now!
Wow! What an awesome Testimony and attitude Joseph! I love "I no longer have a “why” — I have a “must.”
About Joseph
Joseph Brooks is an award-winning Innovator in the world of finance and a nationally recognized speaker and author. His message is built on a foundation of personal tragedy, unwavering faith and a powerful decision to turn grief into purpose.
Joseph has been invited to share his story at corporate functions, faith -based conferences and mental health events across Texas. His talks focus on such themes as:
- Healing after deep personal Loss
- Overcoming adversity with grace
- Walking in purpose after pain
- Mental strength in faith - driven leadership
- Appreciating the “special” in you
Whether he is speaking in a crowded auditorium or sitting across from someone, Joseph’s message is alway’s the same.
“You may feel broken, but you are not done.”
Speaking Topics
1. “Retention Is the New Profit: How Great Service Builds Sustainable Growth”
Why customer and employee retention—not acquisition—is the fastest path to profitability.
Ideal for: Business owners, corporate leaders, HR summits
2. “The Loyalty Shift: 5 Hidden Habits That Drive Clients (and Teams) Away”
A powerful, eye-opening session based on your training: how small culture flaws destroy loyalty—and how to fix them.
Ideal for: Leadership events, DEI teams, internal development days
3. “Lead Like You Mean It: Transforming Frontline Service into Frontline Leadership”
Equipping managers and supervisors with tools to inspire accountability, empathy, and ownership in service roles.
Ideal for: Mid-level managers, operations teams, franchise networks
4. “Sensitivity Is a Strategy: Training Your Team to Serve with Compassion and Clarity”
Explores emotional intelligence, tone, and attitude in daily service—especially in high-pressure or diverse environments.
Ideal for: Healthcare, education, financial services, women-led organizations
5. “The $1M Mistake: How Bad Service Silently Destroys Revenue”
A fast-paced, high-impact talk on the invisible costs of service breakdowns and how to turn every interaction into ROI.
Ideal for: Entrepreneurs, executive retreats, business coaching groups
6. “Serve Forward: Building Brands That Customers Never Leave”
How to create service cultures that turn customers into advocates—and employees into ambassadors.
Ideal for: Brand and marketing conferences, startup accelerators, nonprofits
Bonus Options (Quick Hits or Breakouts):
“Fix Your Follow-Up: Where Most Customer Service Dies”
“Empowered to Engage: Teaching Frontline Teams to Think Like Leaders”
“Service Recovery: Turning Mistakes into Magic Moments”
TESTIMONIALS
We had the pleasure of hosting Joseph Brooks for a training session with our team, and his impact was nothing short of incredible! His expertise in motivational coaching, soft sales techniques, customer service, adherence, ethics, and conformance provided our employees with valuable insights they can immediately apply in their roles. His engaging approach made the session both informative and inspiring, leaving everyone feeling empowered and ready to elevate their performance. If your’e looking for a dynamic speaker who truly understands sales and customer service, we highly recommend Mr. Brooks. His ability to connect with his audience and deliver actionable strategies makes him an asset to any organization. Thank you for sharing your knowledge with us Mr. Brooks and can’t wait to work with you again!
Erica Chetwood, Marketing Director AHIA (Affordable Health Insurance Agency)
Wow! What an awesome Testimony and attitude Joseph! I love "I no longer have a “why” — I have a “must.”
Jim R., Corporate member services
You are truly inspiring! I love your perspective of working in a hope center instead of just a call center
Mary A., Executive Assistant
Thank you for your message. " I must be kind, I must be compassionate, I must bring joy into the lives of everyone I meet. That’s not just my job, that’s my purpose.
Anna K., Executive Communications director
INVESTMENT
My speaking fees reflect over 30 years of lived experience, an award-winning customer service training program adopted by a Fortune 500 company, and a message that transforms teams—not just inspires them.
Every event is different, and I’m committed to working with your goals, budget, and audience needs to create an experience that delivers real value.
Keynote Presentations (30–60 minutes)
$10,000 - $25,000
Includes advance planning call, customized content, and post-event engagement options.
Workshops / Training Sessions (60–120 minutes)
$7500 - $9500
Interactive sessions tailored to service teams, leadership, or multi-level audiences.
Virtual Presentations (30–60 minutes)
$2,500 – $4,500
Delivered via Zoom, Teams, or your preferred platform. Same energy, zero travel costs.
Multi-Session or Full-Day Engagements
Custom pricing available
Perfect for conferences, retreats, and internal leadership development events.
✅ What’s Included
Discovery call to understand your audience and objectives
Fully customized presentation tailored to your theme and goals
Slide deck (if applicable)
Post-event Q&A or follow-up session (optional)
Travel included within a 100-mile radius of San Antonio, TX
Professionalism, punctuality, and purpose-driven delivery
💬 Let’s Talk
If you’re unsure which format works best, or need a custom quote for a unique event, I’m happy to connect. My goal is to make your event powerful, memorable, and worth every moment.
📧 Contact: fitnessbybrooks@gmail.com
📞 Booking Inquiry: (210) 291-3646
“ONE ON ONE” with Coach Brooks
Joseph Brooks Coaching Services
Award-Winning Innovator | Legacy Coach | Speaker
Helping leaders, professionals, and changemakers build purpose, presence, and generational impact.
🎯 COACHING FOCUS AREAS
Purpose & Clarity
Emotional Intelligence & Leadership
Resilience After Setback or Loss
Relationship & Communication Mastery
Legacy Building & Personal Brand
Sales & Service Mindset for Entrepreneurs
🌱 3-MONTH PACKAGE
Starter Clarity Package
Focus: Reset • Realign • Refocus
Includes:
6 bi-weekly private coaching sessions (60 minutes)
Personal Goal-Mapping Workbook
Emotional Intelligence Reflection Tool
Email/Voxer support between sessions
Topics Covered:
Discovering Your “Must” – Purpose & Identity
Overcoming Mental Blocks and Self-Doubt
Crafting a 90-Day Life Strategy
How You Show Up = How You Go Up
💼 Investment: $1,200 – $1,500
(Payment plan available)
🌿 6-MONTH PACKAGE
Growth & Resilience Coaching
Focus: Inner Growth • Emotional Strength • Clear Action
Includes:
12 private sessions (bi-weekly or customized monthly)
Emotional Clarity Toolkit (journals, prompts, vision work)
“First 30 Seconds” Mindset Workshop (recorded or live)
Personalized Accountability Check-ins
Topics Covered:
Self-Worth and Healing After Loss or Transitions
Building Generational Loyalty (at work & home)
Emotional Discipline & Conflict Management
Sustainable Confidence in Life & Leadership
💼 Investment: $2,500 – $3,000
🌳 12-MONTH PACKAGE
Legacy & Leadership Mastery
Focus: Purposeful Living • Public Presence • Lasting Impact
Includes:
24 coaching sessions (bi-weekly or monthly)
VIP Legacy Planning Day (virtual or in-person)
Access to exclusive training content (First 30 Seconds Podcast + Sensitivity Training insights)
Unlimited support via email
Topics Covered:
Designing Your Legacy and Long-Term Strategy
Building a Personal Brand of Service & Leadership
Speaking & Storytelling Confidence
Creating Your Own Coaching/Influence Model
Financial Integrity + Fulfillment
💼 Investment: $5,000 – $7,500
(Payment options and VIP upgrades available)
🧩 Optional Add-Ons:
Power Hour Session: $250
Podcast Feature Interview: $175
Course + Coaching Bundle: Custom pricing
(Includes award-winning Member/Customer Sensitivity Training© access)
🔗 Want to Learn More or Schedule a Free Discovery Call?
⭐ Client & Colleague Testimonials
Words from those who’ve experienced Joseph Brooks’ impact firsthand
🔹 Corporate & Leadership Testimonials
“Best hire ever!”
“Good morning sir!! Do you happen to know where they sell cloning machines? If so please let us know so we can make a few dozen copies of you!! You keep amazing us! Best hire ever!”
— Karawan G., MBA, Business Professional
“Inspiring, vulnerable, and powerful.”
“Your excitement and passion for serving members—emerging from your personal trials and health struggles—was inspiring. Thank you for being vulnerable and sharing your story.”
— Joseph Gates, SVP, Chief Risk Officer, P&C
“One of the absolute best I’ve heard.”
“I missed the townhall but read your mission moment on Connect. One of the absolute best I’ve heard. USAA and our members are super lucky to have you.”
“Most personally impactful mission moment I can recall.”
“You make me proud to know you're representing our company with such passion and authenticity. All the best to you in your endeavors—I have no doubt you’ll thrive.”
“You inspire us all to be better.”
“Thank you for sharing your ‘why’ with us. Your spirit is contagious and motivates all of us to be better people.”
— Mary Medlin, Member Advocacy Specialist
“Please share your story with our team!”
“Would you be available to speak at our Eagle Day? I believe your story would provide motivation and perspective to our Member Advocacy Team.”
— David Stahl, CFP®, Director, Life Company Member Advocacy
“Your presence is powerful and pure goodness.”
“Your positive outlook is transformative. You have an incredible presence—it’s powerful and pure goodness. Who wouldn’t want to be around that all day?”
— Bob L., SVP, Professional Services
“We want the whole company to hear your story.”
“Would you consider sharing your story in a broader company feature for Life Insurance Awareness Month?”
— Anna Albert, Lead Communications Director
🔹 Peer Testimonials
“The voice in the room people listen to.”
“Joseph is calm, sincere, and level-headed in stressful situations. He is the voice in the room people seek out and feel compelled to listen to.”
— Nique Davis, Colleague
“He inspires everyone around him.”
“Joseph has high integrity, kindness, and a contagious positive attitude. He helped me—and many others—feel more confident, motivated, and successful.”
— Austin Villanueva, Colleague
“A tremendous asset in every environment.”
“Joseph is empathetic, dependable, and inspiring. He lifts others before himself and leaves every room better than he found it.”
🔹 Client & Training Testimonials
“Incredible impact—empowered our entire team!”
“Joseph’s training was incredible. His insights on motivation, soft sales, and service transformed our team. He connects deeply with his audience and delivers actionable strategies.”
— Erica Chetwood, Marketing Director, AHIA
“My go-to TV fitness expert.”
“His energy is infectious, and his on-camera presence is confident and magnetic. Joseph is a fan favorite and my go-to expert!”
— Fiona Gorostiza, TV Host, ABC KSAT 12
“He helped me reach my best shape ever.”
“Thanks to Joseph’s training, I achieved my lowest weight since high school and placed in the Top 11 at Miss Texas!”
— Selina Affram, Miss Collegiate San Antonio
“He’s truly authentic.”
“Joseph has built a successful business with heart, faith, and grit. He is the embodiment of authenticity.”
— Toy B., Brand Coach
“Let him speak to your soul.”
“If you feel like giving up, Joseph is the one to help you heal. He offers wisdom and comfort when you need it most.”
— Stephanie A., Dental Professional
“His tools changed my life.”
“Joseph helped me lower my A1C and reach my health goals. His program made lasting change possible for me.”
— Melissa D., Business Professional
“He inspired our entire school.”
“Joseph’s story moved both our students and staff. He left everyone feeling more confident, valued, and uplifted.”
— Anthony V., Dean of Students
“Motivational and faith-driven.”
“This man is full of love, faith, and purpose. I’m blessed to know him.”
— Nathaniel E., Executive Supervisor
⚖️ Disclaimer Regarding USAA Affiliation
The testimonials above reflect the personal views and statements made by individuals who have worked with or been inspired by Joseph Brooks. While many of the quotes come from Joseph's time at USAA, he is not speaking on behalf of USAA, nor are his programs officially endorsed by USAA. All trademarks, names, and references to USAA are used solely for context and should not be interpreted as official representation or sponsorship.
Speaking Experience
Keynote Speaker
Woodlawn Grace Fellowship, 2019
Mental Health Speaker STWVC,2024
Public Speakers Association Virtual Summit, 2024
Anti-bullying & Staff appreciation presentation - School of Science and Technology
The National Charity league
USAA end of year Town Hall
South Texas Womens Veterans associationMental Health town hall, 2023
Mental Health Initiative, Alamo Ranch Rotary Club, 2024
The National Charity League, 2024
Anti-Bullying & Staff appreciation speech, School of Science and Technology, 2024
Public Speakers Association Virtual Summit, 2024
P & C Risk Committee, 2024
PCRC, 2024
Life Company Town Hall, 2024
Member Advocasy Team, 2024
Board of Directors meeting, 2024
Insurance industry Educational Foundation video, 2024
LifeCo D&S Team, 2024
Health and RIT leader Class, 2024
Presidents Team (Phoenix), 2024
P & C Risk Committee, 2024
CEO Member Relations, ( Phoenix, AZ, 2024)
GM Alignment Meeting
Audience Impact & Style
Joseph connects powerfully with high-level executives, employees, faith - based audiences and at-risk youth.
Offers both individual storytelling and practical solutions.
Speaks with calm intensity intertwined with humor, making difficult topics accessible and redemptive.
There is Hope !
I wasn’t supposed to make it this far. Not by the world’s standards, anyway. I grew up in a reality where survival felt like the only option—and thriving? That wasn’t something people like me were taught to expect. But somewhere along the way, I realized I had two choices: let the pain I carried define me, or use it to light a path forward—for myself and for others still trapped in silence.
I’ve faced loss that nearly broke me—grief so deep it stole my breath and changed the way I saw the world. Losing my wife was one of those moments. It wasn’t just losing a partner. It was losing a part of myself. That grief didn’t leave me—it shaped me. And through that pain, I found a deeper purpose.
What began as a fight to reclaim my own voice turned into a calling to help others find theirs. I’ve walked through trauma, abuse, and cycles I was never supposed to survive—and I’ve sat across from people battling demons the world refuses to see. People who are tired. People who feel invisible. People who just need someone to tell them they’re not alone.
That’s why I speak. That’s why I show up.
My background isn’t polished, but it’s powerful. It’s real. And it’s what makes me relentless in my pursuit to inspire, uplift, and speak truth to those who feel unseen. Whether I’m mentoring youth, sharing my journey on stage, or leading healing conversations, I carry the same mission: Your past doesn’t disqualify you. It prepares you. My life’s work is to be a bridge between what was and what can be. I’m not here to impress. I’m here to impact.
Member/Customer Sensitivity Training Program
Award-Winning. Proven. People-Centered.
The Member/Customer Sensitivity Training program is built on one simple but powerful idea: authentic relationships create generational loyalty.
Developed and lived for over 25 years by Joseph Brooks and his late wife, this program reflects the real-world, people-first approach that made their business thrive—without relying on heavy advertising. Instead, their success was built on word of mouth (WOM) and consistently treating people with empathy, respect, and trust.
At the heart of this training is a focus on the first 30 seconds of every interaction—a critical window that often determines whether a relationship succeeds or fails. This human-centered approach has saved companies thousands in retention and marketing costs.
The program has been scrutinized, vetted, and successfully implemented by a 103-year-old Fortune 500 financial services company, earning Joseph Brooks the prestigious Innovator's Award.
✅ Why It Works:
Teaches teams how to create instant connection with members/customers
Emphasizes emotional intelligence and empathy in service
Delivers a system proven to drive “generational sales loyalty”
Provides immediate, actionable tools for lasting impact
💡 What This Means for You:
You won’t start from scratch—you’ll hit the ground running with a credible, vetted system that’s already transformed service cultures and bottom lines.
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(Licensing Opportunities available upon request.)
Contact Us
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